In the spring not only the nature wakes up but also desire of people to look as possible more attractively so why not to earn on it?
As demand for fitness services remained at stable enough level even during crisis, and ready business such today are offered in the market on quite moderated to the prices.
The statistics testifies that if in lux – and premium-segments incomes of the fitness enterprises of Ukraine following the results of 2009 were reduced to 15-20 % for services business- and an economy class they, as a whole, remained at pre-crisis level. Moreover, in separate niches (specialised female programs, man’s complexes «Power man», etc.) even during this crisis period it was observed though also modest (5-15 %) but nevertheless a gain.
Now crisis has obviously gone on recession, and on the threshold of a warm season additional (seasonal) splash on services of fitness clubs which, according to experts, is observed will exceed last year’s level on 40 and even 60 % (!). Against such optimistical forecasts of the investment into this direction of ready business are represented perspective enough. What is it necessary to remember if you are going to put up money in the fitness centre?
What specialisation to choose?
Fitness services are constantly improved — the market is sensitive all reacts to occurrence of new requirements of clients and tendencies. Only for the last years the quantity of fitness programs has increased almost 10 times.
Step-aerobics, slide aerobics, aerobics with a ball, dancing classes, aqua-aerobics, group trainings with a bar, a kickboxing, power trainings, oriental combat sports – karate, yoga, afro-dance, a kickboxing, pilates, the Irish dances, special power preparation for men, women and married couples — here is far the full list of services which offer the modern fitness centres.
What to choose, in what quantity and a combination? It in many respects depends as on the location of your new business (thus the benefits have both a city business centre, and “sleeping” areas), and from your vision of prospects of development of the enterprise.
Be not afraid to experiment combinations of various business directions. Why, for example, besides traditional massage offices, saunas and cafe not to try to “cross” the fitness centre to round-the-clock Internet cafe or club on interests?
In any case — the decision make only you, but… fitness does not suffer the conservative approach — neither in employment nor in business dealing.
We prepare — morally and physically.
Difficultly it is necessary to you as the owner of new business if you are not interested in own body. The ideal variant is if the proprietor himself burns with idea of a healthy way of life then it is easier to transfer this spirit to the fitness centre personnel literally. Believe, clients catch at once similar nuances, and your command will like that big respect to the boss.
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